Opéra national de paris/Amélia Bauer

Opéra National de Paris

Fondation Louis Vuitton/Iwan Baan

Fondation Louis Vuitton

Corsair International



Patrick Roger

Patrick Roger

Canal+ Afrique

Canal+ Afrique






Velodrome de Marseille

Velodrome de Marseille


Musee du Quai Branly

Musee du Quai Branly


Orange Deezer

Institut Français

Institut Français

TV Breizh


Dream On is a brand intelligence agency whose expertise covers the entire field of relation between a brand and its audience. Branding, storytelling and advertising are at the heart of the agency's strategic thinking and creative ideas. Supported with its own integrated production facility, a team of over 40 Dreamers ranging from artistic directors, creatives, project managers, digital, print and on-air experts bridge creativity with market intelligence to heighten a brand’s awareness. We create viable campaigns around creativity, diversity, and results.

Communication strategy & multi-platform campaign

Following a European-wide competition, Dream On was selected to assist the Opéra National de Paris (abbr : ONP) along a complete recasting of its communications to support the new president, Stephane Lissner’s, goals and ambition to bring the ONP into the 21st century. The completely re-designed strategy includes the visual identity, advertising campaigns, and graphical creations for print and digital media. With digital media taking on an increasingly important role, it was created for what will become a 3rd stage for the ONP (i.e.1st Opéra Garnier, 2nd Opéra Bastille). The campaign is centered around key verbs presented as questions--Dare ? Shiver ? Desire ?, and Pulsate?—and embodies the ONPs intention to question itself and its viewers as a way of better addressing them.

Strategy & Communication

In 2006, at the behest of Bernard Arnault, the LVMH group created the Fondation Louis Vuitton. Designed by the American architect Frank Gehry, it falls within the policy of art and culture patronage developed by the Group over the last 20 years.
Dream On has been working with the Fondation Louis Vuitton since the birth of the project. Our services cover a large spectrum, ranging from consulting to producing sectors such as digital communication, mediation, customer loyalty programmes, internal communications and membership programmes.

Visual Identity

After transitioning its business model and positioning from charter to regular long-distance flights, Dream On worked with Corsair, France's second largest airline, on its rebranding operation to build around the idea that flying with the new Corsair feels like taking a luxurious cruise. Since then, the agency worked on the revision of the web site (image and e-commerce) and follows Corsair since 2013 for its communications strategy and the creation of its advertising campaigns.

Annual Report

Alstom is a global leader in the world of power generation, power transmission and rail infrastructure and sets the benchmark for innovative and environmentally friendly technologies. For the past three years, Dream On has been charged with the Alstom Group's Activity and Sustainable Development Report. Along with "Alstom's Essentials", also handled by Dream On, it is the group's only corporate publication. On this project, Dream On worked with Les Ateliers Corporate, who are in charge of Alstom's editorial strategies. The main stake is to integrate the sustainable development into the annual report. The answer of the agency was to create a label " With Alstom ", a symbol of the contribution of Alstom on one various aspects of the company. The agency accompanies Alstom in its environmental in-house IT changes. To facilitate the acceptance of this plan over 3 years by the employees of the group, the agency created an identity (naming + logo), a dedicated intranet and a collection of 5 educational videos to explain the most important changes.

Brand Experience

For the past six years, Dream On has worked with Patrick Roger, one of the world's greatest chocolatiers, in the positioning, creation and development of his brand. This included evolving his visual identity, packaging, editing, advertising and boutique design. As the Patrick Roger brand management agency, Dream On guarantees that the brand's editorial line, which links his art and produce, is respected and followed.

Television Campaign

For the 2014 FIFA World Cup, Canal + Afrique, who held the broadcasting rights for the African continent, called on Dream On to help promote this premier sporting event through a campaign called "Samball." Conceived, produced and directed by the agency, the campaign needed to speak to the 20 French speaking African countries, therefore a very diverse target audience. Within this framework, Dream On worked with its local partners for the executive production, thus guaranteeing total approval from local audiences and broadcasters and earning the project many industry awards.

Communication Campaign

Dream On has been in charge of the MUCEM visual identity and communication since 2013. In addition to creating the Museum's communications charter, the agency produces all its institutional and commercial publications and all the promotional material for the museum's shows and exhibitions.

Seasonal TV idents

France 3 is the second largest French public television channel and part of the France Télévisions group. It is made up of a network of regional television services providing daily news programming and around ten hours of entertainment and cultural programming produced for and about the regions each week.
Dream On created and directed special Christmas branding content for France 3. Every year, the channel celebrates Christmas and New Year's through 15 short interstitial videos to enliven its programming and bring its audience together around a festive feeling. For this project, Dream On led a very elaborate production, mixing origami and 3D techniques, which earned recognition and awards in many festivals.

Digital App

Dream On developed sales support tools within the Audi Group subsidiaries ; these were designed as a group of apps which cross-referenced all the different vehicule data (motor, options, consumption, insurance, financial products) and separate marketing offers according to financial means. This group of apps is currently being deployed within all the Audi Group’s brands (VW, Audi, Sköda), and has earned the Audi Group the internal grand prix Innovation award in 2012.

Signaling System

The Stade Vélodrome is a multi-purpose stadium in Marseille, 2nd largest city in France. It is home to the Olympique de Marseille football club of Ligue 1 since it opened in 1937, and was a venue in the 1998 FIFA World Cup and the 2007 Rugby World Cup. It is the largest club football ground in France, with a capacity of 67,344 spectators. Dream On was asked by the SCAU architects to create and implement the stadium's signaling system. The agency worked with Nicolas Vrignaud, who had already created the signaling system for Marseille's History Museum, for the Gaité Lyrique, or the El Dorado International Airport in Colombia.

TV Branding

TV5Monde is a global television network, broadcasting several channels of French language programming around the world. For its 30th birthday, TV5Monde launched a new brand identity. For the 3rd time, Dream On was tasked to create a new branding for this international channel which speaks to a very broad and diverse target. To federate an audience so multiple, scenes of everyday life across the globe meet around the horizon, the multifaceted universal symbolism.


The Musée du quai Branly is an innovative cultural institution - museum, educational and research center, and public living space all in one. Built on one of the last available sites in the heart of Paris, the architectural design of this original project is the work of Jean Nouvel. For the past seven years, Dream On has been in charge of The Musée du quai Branly's communication. The agency has created all the museum's institutional and commercial publications and all promotional material for its shows and exhibitions.

Artistic Direction of temporary installations

Renault is a French multinational vehicle manufacturer established in 1899. The company produces a range of cars and vans, and in the past has manufactured trucks, tractors, tanks, buses/coaches and autorail vehicles. For the past 10 years, Dream On has been in charge of the artistic direction for Renault's stands for automobile 35 events worldwide. For two years now, the agency's creations for the brand's strategic messages, at the crossroads of visual identity and content production, has been created in collaboration with the DGT architecture firm, and has been centered on the concept of LifePulse.


Orange is one of the leading European and African mobile operators and ADSL internet access. Deezer is the first music site for on-demand music. In order to promote the Deezer app. to its customers, Orange hired Dream On to create two adds (web and TV) for Mauritius and Romania. The agency was also asked to organise and promote a competition that was broadcast in the framework of a customer and sales incentive scheme. One of the bigger challenges for Dream On was to produce two parallel film shoots with different casts and different atmospheres (i.e. for the two very different countries) within a very reduced budget and time frame.

Brand Identity

The Institut français is in charge of implementing France’s cultural action abroad. It will help to promote French influence abroad through greater dialogue with foreign cultures, while responding to the needs of France via a policy of listening, partnership and openness to other cultures. Dream On was in charge of designing the Institut Français’s communications plan, creating its graphic charter and its corporate communications documents.

TV Channel Design

Dream On redesigned the visual identity of TV Breizh, which was initially a small regional channel from Brittany. After an unexpected national success, the channel needed to reposition itself to be in line with its new-found audience. TV Breizh leader of French cable and satellite platforms. Dream On’s branding campaign anchors the channel in a modern universe with bright monochromes, bringing it closer to its audience and erasing its regional connotation.