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The Report of the Year
Previous client
Wednesday 06th january 2010 - Project
It is understated, of course, with classic contours yet very modern: ignition on contact, lightly brush up against it and you’ll immediately know it’s got it all.
When handling it, you feel safe, confident, which is crucial because if it didn’t, why would you keep going? Minus this determined yet gentle course of action, without that je ne sais quoi of suspended fancy, it would be impossible to handle.
Not surprisingly, we treated Renault’s 2009 Activity Report like a car. Dream On, creator of editorial design.
When handling it, you feel safe, confident, which is crucial because if it didn’t, why would you keep going?
Related projects
See the project profile 
Corporate Framework Visual identity/Graphic charter
In 2007, the identity framework became the brand’s corporate baseline and this move was accompanied by new ad baselines.
See the project profile Eco 2 Framework Visual identity/Graphic charter
In 2007, we created an ecological framework to support the brand’s topical message.
See the project profile Booth packaging Visual identity/Environmental design
Since 2003, Dream On has been designing and producing visual identities for the Renault auto show booths (38 shows per year).
This identity is used on all printed and video materials.
See the project profile Annual report Publishing/External communication
The annual report is the group’s main publication and it contains the strategies it has chosen for the year. Dream On is there for everything from designing the mock-up to delivering the files to the printer.
See the project profile Renault Design Logo Visual identity/Graphic charter
In 2002, Dream On created a visual identity for the in-house unit linking Renault’s and Nissan’s design departments.
See the project profile Renault F1 Press Kit Publishing/External communication
From 2001 to 2008, Dream On produced the communications materials for the Atelier Renault exhibits, including the F1 exhibit.