Zero gravity

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Thursday 23rd december 2010 - Advertising Campaign

France Culture and its new director Olivier Poivre D'Arvor asked Dream On to conceive a new press- and add-campaign. We worked with the photographer Philippe Ramette on visuals that are airy to say the least.

head in the air

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To give France Culture a breath of fresh air they needed a structured campaign around the main programs that generates audiences for the entire offer.

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