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Join Us
Viewpoint
Agipi
Previous client
Which insurance…
When an association of pensions, savings and provident policyholders, and partner of AXA, decides to rework its website in order to assert what sets it apart as an association, it is a matter of demonstrating innovation to establish a new interactive space at the interface between the real and the virtual. For AGIPI, the challenge is threefold:
- Promote the brand among its core target: the higher income category;
- Create links with its community of members: over 450,000 at the beginning of 2010;
- Revitalize the commercial relationship with its distribution networks: AXA advisers.
See the project profile 