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France Culture

Previous client

France Culture

Attack the Ivory Tower!

Three years ago, France Culture hired Dream On to handle its communications. Since the punch campaign in 2007, the radio station has come into its own

and is now on the same playing field as the major broadcasters—yet it still kept its special sound, which sets it apart.

Advertising Campaign See the project profile See the project profile

France Culture Advertising Campaign i

Advertising Campaign Advertising

Extensive image retouching transcended a collection of portraits. Accents that give full meaning to the campaign’s baseline.

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Advertising Campaign See the project profile See the project profile

France Culture Advertising Campaign i

Advertising Campaign Advertising

For this first project, a hard-hitting campaign that was extended with branded pill packets.

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Advertising Campaign See the project profile See the project profile

France Culture Advertising Campaign i

Advertising Campaign Advertising

Two viral videos were released on the web to extend the poster campaign.

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Campagne de publicité See the project profile See the project profile

France Culture Campagne de publicité i

Campagne de publicité Advertising

To give France Culture a breath of fresh air they needed a structured campaign around the main programs that generates audiences for the entire offer.

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