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France Culture / Advertising Campaign

Previous project

Advertising Campaign

Culture? Did you say culture?

In 2007-2008, we fine-tuned our strategy and developed our original concept. We had to find an offbeat artist that was equally comfortable with still and moving images because our plan was to reach more young listeners with videos for TV and especially the internet.

We produced four posters/announcements and two videos (product mix & corporate) with Jean Lecointre. And…the audience grew from 1.5% to 1.6%, or 40,000 listeners including a major impact in the Paris region with a 54% increase over the same period, or 250,000 per day.

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