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France Culture
Advertising Campaign
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11th october 2011
A new signage of olympic proportions for the Stade...
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- France 4 Idents & ad jingles
- TMC Station package
- Orange Orange cinéma séries
- Gulli Initial campaign
- Veolia Environmental Services Galileo magazine
- Renault Corporate Framework
- Tacchini Advertising Campaign
Case Study
Project
- Advertising Campaign France Bleu
- Advertising Campaign France Culture
- Advertising Campaign France Culture
- Advertising Campaign France Culture
- Campagne de publicité France Culture
- Advertising Campaign Le Mouv'
- Advertising Campaign MNT
- Advertising Campaign MNT
- Advertising Campaign Quai Branly museum
- Speechmark Speechmark
- Advertising Campaign Tacchini
- In-house magazine Armand Thiery
- Leasing-brochure Audi
- Industrial booklet Butard Enescot
- HR Brochure Danone
- Manager Survey Danone
- In-house brochures EDF
- TNT application file Equidia
- Brochure Grand palais
- Catalogues Iles du monde
- Communication Institut Français
- Inews and In-house magazine La Halle !
- Catalogues Le Printemps
- Annual report MNRA
- Brochures and catalogues Patrick Roger
- Vis à Vie brochure Pfizer
- Catalogues Pierre & Vacances
- annual report PMU
- Catalogues Princesse Tam Tam
- Brochures Quai Branly museum
- Exhibit Quai Branly museum
- Brochure Région Ile de France
- Catalogue Relais du silence
- Annual report Renault
- Renault F1 Press Kit Renault
- In-house magazine Sony Playstation
- Communication TMC
- Info campaign TV5
- Galileo magazine Veolia Environmental Services
- Station package 2M+
- Logo 3ème Œil
- 8TV 8TV
- Arte News: 5 title credits Arte
- Station package BFM TV
- Promo Canal+
- Station package Comédie
- Station package Cuisine TV
- Today, I'm cooking Cuisine TV
- Station package Direct 8
- Station package Direct Star
- Station package Du côté de chez vous
- Station package Equidia
- Program brandings France 2
- Idents & ad jingles France 3
- My Home France France 3
- Special Hitchcock Soirée France 3
- Hors Série France 3
- Station package France 3
- Idents & ad jingles France 4
- Promotion France 4 France 4
- Idents & ad jingles France 5
- Station package France Ô
- Idents & ad jingles France Ô
- On Air Branding 2010 France Ô
- Football World Cup 2010 title credit France Télévisions
- Pluzz France Télévisions
- tv-spot France Télévisions
- Initial campaign Gulli
- Station package Gulli
- Station package Jojo
- LCP - Public Sénat LCP - Public Sénat
- Station package MCE
- Station package MDR
- Umschau credits MDR
- VIP NRJ 12
- Interface Orange
- Orange sport Orange
- Orange sport info tv Orange
- Orange cinéma séries Orange
- OCS Tarzan Orange
- Station package Prima
- Station package Public Sénat TV
- DocuDrama Public Sénat TV
- Station package Télétoon
- Self-promo campaign Télétoon
- Credits TF1
- Station package The sports-channels of Canal+
- Station package Timm
- Timmousine, etc. Timm
- Station package TMC
- Station package TNTV
- TV5 package TV5
- TV5Monde package TV5
- Advertising clip TV5
- Viasat Crime VIASAT
- Viasat Nature VIASAT
- Viasat Nature VIASAT
- Station package Vivolta
- Gildas & co Vivolta
- Logo Cuisine TV
- Logo MAI Conseil
- Logo Marché Paul Bert
- LLogo and graphic charter Patrick Roger
- Packaging Patrick Roger
- Shop Ambience Patrick Roger
- Corporate identity Radio France
- Identité visuelle Relais du silence
- Corporate Framework Renault
- Eco 2 Framework Renault
- Booth packaging Renault
- Renault Design Logo Renault
- Logo animé Renault
- Logo and graphic charter Senses
- Signage Stade Vélodrome
- Logo Vivolta
Join Us
Viewpoint
Culture? Did you say culture?
The concept behind the campaign created with iconoclast artist Dana Wyse (her pill packets are also on display at the MOMA in New York and the Palais de Tokyo in Paris) was to inject a good dose of humor into the shot of culture. The outcome of the posters and press announcements?
The pill wasn’t hard to swallow at all—not only did the station’s image get healthier, but most importantly the audience grew from 1.3% to 1.5%, an increase of 79,000 listeners.
