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11th october 2011
A new signage of olympic proportions for the Stade...
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Viewpoint
Culture? Did you say culture?
In 2009, it was time for France Culture to join the big league, the league where all the other radio stations boast their flagship events and celebrity hosts. The plan was to maintain a poetic air and set the station apart by showing the hosts behind a pane of glass casting a reflection of the city, life, the world…
all the facets of culture that the station opens up to us: “And everything makes sense.” Celebrity host Ali Baddou kicked off the campaign: announcements for more events to follow (A. Laporte, E. Laurentin, L. Goumarre…) plus a general announcement.
