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France Culture / Campagne de publicité

Previous project

Campagne de publicité

An air of radio

To give France Culture a breath of fresh air they needed a structured campaign around the main programs that generates audiences for the entire offer. It's done thanks to the poetic and airy visuals courtesy of Philippe Ramette and the "inspired"

claims who link the poetry of images with the reality of the programs. The campaign invites you to take some air. Why not free yourself through listening?

[News] Zero gravity
23rd december 2010

France Culture and its new director Olivier Poivre D'Arvor asked Dream On to conceive a new press- and add-campaign. Read more

 

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