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Renault / Corporate Framework

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Corporate Framework

How do you make a logo into a brand’s animated symbol?

When you’re designing a framework using a logo invented by Victor Vasarely, you have to be up to the task. Dream On wanted to pay tribute to the artist by using kinetic art and experimenting with tons of logos.

They have since created a very solid identity framework that accompanies the brand everywhere it appears and all over the world.

[News] The Report of the Year
06th january 2010

It is understated, of course, with classic contours yet very modern: ignition on contact, lightly brush up against it and you’ll immediately know it’s got it all. Read more

[case study] Renault

Employing the references of a major brand, working on its identity and using it on several different media.  See the case study

 

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