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Renault / Eco 2 Framework

Previous project

Eco 2 Framework

How do you create a platform consistent with Renault’s institutional language on which it can deliver its message on ecology (eco2)?

Once upon a second time, an eco-label, the ECO2 seal of approval, was really jealous of a brand that was now happily playing in its framework.

The Dream On Fairy felt sorry for him and gave him his very own framework, a framework with greenery that was alive, electric, technological and is now growing with the label.

[News] The Report of the Year
06th january 2010

It is understated, of course, with classic contours yet very modern: ignition on contact, lightly brush up against it and you’ll immediately know it’s got it all. Read more

[case study] Renault

Employing the references of a major brand, working on its identity and using it on several different media.  See the case study

 

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