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Viewpoint
A weathervane will bring the spring…
Doing a 380°, spinning on a virtual moving axis, the package twirls the news around creating a multifaceted well-paced identity. A transitional package for shows in transit when the French-speaking world is barely being heard.
Hence, an ad campaign in metro stations in a bold original move to be heard—and bingo, people are starting to talk about TV5 again…in Le Monde.
